Sustainable sourcing, responsible manufacturing, and ZED-certified operations — because the herbs we work with deserve as much care as the consumers who'll use them.
We source over 80% of our herbs directly from farmer cooperatives in Uttarakhand, Rajasthan, Madhya Pradesh, and Himachal Pradesh — bypassing middlemen who often push for monoculture and over-harvesting.
Our Shilajit comes from licensed Himalayan operators following sustainable extraction protocols. Our Ashwagandha and Safed Musli are sourced from organic-certified farms practicing crop rotation.
Our facility holds ZED (Zero Defect Zero Effect) certification — a Government of India recognition for manufacturing operations achieving high quality with minimal environmental footprint.
We treat 100% of wastewater before discharge, recycle 60% of process water, and run our packaging line on solar-supplemented power.
95% of our team is hired from within 30 km of our Faridabad facility — supporting local employment and reducing commute emissions.
We pay fair-trade premiums to our partner farmer cooperatives and invest in agricultural training programs for next-generation farmers in Ayurvedic medicinal plants.
Every brand we build is held to the same standards as our own — no compromise on planet, people, or precision.